MdP – BTW 2017: INFOS DIREKT AN DER QUELLE GEZAPFT: Verband der Automobilindustrie (VdA) – Mobilität und Wachstum

bundestagswahl-2680312_1920Inhalte Bundestagswahl 2017: In dieser MdP – Serie werden Sie die Positionen der wichtigsten Parteien, aber auch der Wirtschaft und Verbände zur Bundestagswahl 2017 kennenlernen. Hier geht es nicht um Schlagworte, sondern um die ausführlichen Positionen, also eher etwas für politische Profis. Wir verzichten auf Kommentare oder Zusammenfassungen. Hier geht es darum sich direkt mit den Originalen zu befassen. No Fake News and No Manipulated News.


Positionen der Wirtschaftsverbände
Die Kommunikation zwischen Politik und Wirtschaft in Deutschland ist in den letzten beiden Jahrzehnten erheblich professioneller geworden. Auch die Spitzenverbände der deutschen Wirtschaft machen hier keine Ausnahme. Ganz im Gegenteil, sie erbringen an der Schnittstelle von Politik, Verwaltung und Wirtschaft eine hervorragende Leistung.

Wahlprogramme der Parteien sind B2C Kommunikation –
Politische Papiere der Wirtschaftsverbände sind B2B Kommunikation
Da die Wahlprogramme der Parteien sich direkt an den einzelnen Wähler richten sind diese quasi ein Produkt der B2C Kommunikation. Die Informationen, Ideen, Anregungen und Inspirationen der Wirtschaftsverbände richten sich hingegen an politische Profis und sind ein Produkt aus der B2B Kommunikation. Diese sind dadurch eine hervorragende Quelle, um sich über die wirklich wichtigen politischen Themen und Debatten in unserer Gesellschaft zu infomieren.

Verband der Automobilindustrie (VdA)
PKW sind das Aushängeschild der deutschen Wirtschaft. Über 700.000 Menschen sorgen dafür, dass auch in Zukunft VW, BMW, Daimler und Co. ordentliche Ergebnisse auf vier Rädern abliefern . Dabei entfallen die Arbeitsplätze nicht nur auf die sieben großen Automobilhersteller (Daimler, BMW, Smart, Porsche, Opel, VW und Audi), sondern auch auf ihre Zulieferfirmen und Autowerkstätten. Die politisch-administrativen Interessen der gesamten Automobilbranche werden vom Verband der Auto der Automobilindustrie geführt, gebündelt und koordiniert.

VdA – Kompendium zu Mobilität und Wachstum
Im Hinblick auf die Bundestagswahl hat der VdA ein Kompedium zu Mobiltät und Wachstum erstellt, das die politischen Positionen der Automobil Branche umfassend und tiefgehend darstellt. Ich kann das Studium nur empfehlen. Unter dem folgenden Link kann dieses Kompendium herunter geladen werden:



MdP – SMARTE KOMMUNEN UND LANDKREISE: Big Belly – Ich hoffe, dass die bald auch nach Deutschland kommen

Im Rahmen meiner Suche nach interessanten Innovationen für smarte Kommunen und Landkreise bin ich auf Big Belly gestossen.

My message to the American Company: We would be ready for the smart trash cans. We Germans are the global leaders in waste management and we need  to catch up a little, little bit in the field of digitalization. And solar and metering technologies, that’s our home turf anyway. So let’s take this to next level.


from the LA Magazine 

Bins with Wi-Fi capability—and, in some cases, solar-powered trash compactors—are helping to make overflowing receptacles a thing of the past

Trash collection isn’t easy, but it is getting smarter. To date, the City of Los Angeles has added more than 330 high-tech Bigbelly garbage cans to its arsenal. The system, which includes bins with Wi-Fi capability—and, in some cases, solar-powered trash compactors—has been showing up in cities around the world, improving efficiency and helping to make overflowing receptacles a thing of the past.

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Here’s the intel behind the design: 
1. The Solar Panel
The panel on top fuels a 12-volt battery that powers the compactor. Though lack of sunshine isn’t usually a problem in L.A., the panel doesn’t need direct light to function; even a snowy Stockholm winter wouldn’t slow it down.
2. The Mouth
The 6-by-17-inch opening allows for waste to be easily deposited but prevents access to the already-compacted trash. To get rid of that In-N-Out wrapper, you’re going to have to employ a move more like mailing a letter than making a free throw.
3. The Console
The unit isn’t all belly—it has a brain, too. Sensors gauge the bin’s fullness, and trash collectors are alerted via text message or e-mail to remove the contents. The system aggregates data about all the cans in an area to improve collection efficiency. In the future, the cans could serve as public Wi-Fi hot spots.
4. The Trash
All those Starbucks runs add up. Los Angeles County disposed of approximately 9 million tons of trash in 2012—an average of 4.7 pounds per person per day.
5. The Trash Bag
Liner bags—supplied by WasteZero and made of recycled materials­—prevent the interior from getting too gross.
6. The Compactor
The automated steel device compresses the contents, enabling pick-ups to be made less frequently, which saves time and money. The unit holds about five times what fits in a typical trash can. For areas with less foot traffic, there’s the Smartbelly model, which has the sensors but not the compactor.
7. The Exterior
Made of sheet metal with heavy-duty plastic side panels, Bigbelly is weatherized and scratch resistant. Trash collectors empty the bin by unlocking the front door with a master key.

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Source: Los Angeles Magazine, by Julia Herbst

MdP – LIFE HACKS FOR POLITICAL PROFESSIONALS: Reasons to avoid talking on the phone – Part one


Michael’s opinion: I know some people, especially in my age cohort, think differently. But I guess the generation of the Millennials understands my point. I’m reluctant to phone calls out of different reasons. THE OATMEAL is a hilarious artist and writer, which I admire. You have to visit his website. I will make a small serial about his reasons to avoid talking on the phone. Please comment if you agree, totally disagree or if this topic doesn’t matter to you. 



MdP – STATE-OF-THE-ART POLITICAL CAMPAIGNING: How many Screens Does it Take to Win an Election?

Michael’s remark: The ways and means of political campaigns are changing dramatically. And the management of election campaigns is developing rapidly also. MdP will report state-of-the-art ideas and innovations to enable political professionals to be inspired and for the interested public to understand developments that might be surprising. 


click this link to get to poster version of the infographic

Google has been pulling some data on the elections from its massive search database. Their Google Politics & Elections page has been active throughout this campaign season.

There is some thought that trend data — followers, fans, search queries — will be able to predict the outcome of the elections. While this remains to be seen, Google has been able to measure interest in topics with a high degree of accuracy by tracking search terms related to each candidate.

Google closely examined campaign awareness when candidates used one screen (the television) versus four screens (television, mobile device, tablet and personal computer). They noted that voters responded well to content delivered to the device of their choice, and engagement increased 77 percent. Further research showed that “voters use an average of 14.7 sources of information to help make their candidate selection and are connected to multiple devices throughout the day.” This data contributed to the development of a tool Google refers to as “Four Screens of Victory.”

by: StateTech – by Jimmy Daly Twitter – Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. 

Why It’s So Hard to Stop a Cyber Attack — and Even Harder to Fight Back

Michael’s opinion: A very interesting comment of the Rand Corporation. Cyber War will be one of the major means used in international conflicts. I don’t think that Germany is prepared well enough. 


Analysis by the Rand Corporation
Christopher S. Chivvis, Associate Director, International Security and Defense Policy Center; Senior Political Scientist

Imagine that the United States is hit by a cyber attack that takes down much of the U.S. financial infrastructure for several days. Internet sites of major banks are malfunctioning. ATMs are not working. Banks‘ internal accounting systems are going haywire. Millions of people are affected.The first question that policymakers might debate is whether such an attack deserves a military response. But several problems immediately arise. First, would the U.S. government—and specifically the National Security Agency—know for certain who had conducted the attack?

Without being able to attribute the attack, or if there were some uncertainty about who was responsible, it would be very hard to strike back. Unlike conventional attacks, cyberattacks can be difficult to attribute with precision to specific actors. In the event of a major cyberattack, the pressure to respond would be immediate—and probably intense. But if a country strikes back and the forensics are erroneous, then the retaliation will have unnecessarily and inadvertently started a war.

for the full article click on this link