AmCham Germany’s Business Barometer is a survey among US subsidiaries regarding Germany as an investment location. Respondents are asked to rate business prospects as well as the overall investment conditions in Germany. This year’s study focused additionally on the German parliamentary elections in fall 2017 and the new US administration. The study was first conducted in 2003. The XIV. Business Barometer was published by AmCham Germany along with the consulting firm Roland Berger in April 2017.
THE CURRENT INVESTOR OUTLOOK
The results of this year’s survey leave little
room for ambiguity: 2016 was a successful
year for US companies in Germany.
Compared to 2015, 70 percent generated
more sales revenue, nearly half increased
their investments and one-third employed
more workers. The majority of remaining
US companies maintained current levels of
investment, employees and sales revenue.
Looking at the 2017 fiscal year,
85 percent of respondents anticipate
increased sales revenue – a ten-year high.
Moreover, 49 percent plan on increasing
their investments in Germany, and 30
percent expect to hire more workers.
US SUBSIDIARIES PLAN ON EXPANDING
THEIR ACTIVITIES – BUT GERMANY’S
ATTRACTIVENESS IS NOT A GIVEN
Over the next three to four years, a
staggering 97 percent of respondents plan
on either expanding or maintaining their
current activities in Germany. However,
while three-quarters of US companies
currently rate Germany’s investment
environment as good or very good,
AmCham Germany Business Barometer 2017
67 percent believe investment conditions
will stay the same in the next three to four
years, and nearly one-fourth of respondents
believe that these will even deteriorate.
KEY STRENGTHS ARE HIGHLY QUALIFIED
WORKERS, SUPPLIER NETWORKS
AND RESEARCH AND DEVELOPMENT
US subsidiaries in Germany are unanimous:
The quality of Germany’s workforce
is the most attractive investment asset and
is rated by every respondent as good or
very good. Moreover, more than 90 percent
of surveyed companies hold Germany’s
supplier networks and research and
development capabilities in high regard.
On the other hand, nearly two-thirds of
US investors view energy costs unfavorably,
and one-third feel that corporate
taxation rates and labor costs are poor or
less than ideal.
FOCUS TOPIC 1: GERMAN PARLIAMENTARY
ELECTIONS – QUICK AND COMPREHENSIVE
REFORMS ARE NEEDED
More than nine out of ten US subsidiaries
feel that the need for economic reforms in
Germany is high or very high, and
82 percent believe that these will be
difficult to implement. From the
perspective of US companies, the next
German government should increase
advocacy for free trade and open markets
(94 percent), create the proper framework
for a modern digital economy (94 percent)
and strengthen research and innovation
capabilities in Germany (91 percent).
FOCUS TOPIC 2: THE NEW US ADMINISTRATION
– A GREAT DEAL OF UNCERTAINTY REMAINS
While nearly half of respondents are not
yet able to discern the impact of the new
US administration’s policies on their activities
in Germany, there is somewhat
more clarity regarding the anticipated
development of German-American relations.
Nearly 60 percent of US companies
believe that economic ties between the
two countries will remain stable; however,
only 47 percent feel the same about political
ties between Germany and the US.
Nach stehend der Link zu dem Download der AmCham Germany
Business Barometer 2017